Although digital marketing is important, it has not been able to eliminate the importance of direct (traditional) marketing, as it still holds the ability to reach the target audience across different channels and methods.
These include:
Radio and Visual Media Advertisements:
* TV:
Commercials on TV channels can reach a wide and diverse audience.
* Radio:
Produce audio advertisements and broadcast them on radio stations to target local or regional listeners
* Outdoor Advertising:
This type of advertising is based on the use of signs and posters in public places, including bus stops, public transportation areas, gathering places and densely populated areas.
*Events and Sponsorship:
All companies must participate in commercial activities and events to reach a wide audience in various social groups, including:
– Trade Fairs:
Companies must participate in trade exhibitions and private fairs to display products and services
-Sponsorship:
It involves corporate sponsorship of events, sports teams or community organizations as part of the company’s social responsibility efforts to increase brand visibility
-Promotional Events:
Hosting and participating in promotional events, launching products or promotions
–Public Relations:
Each company has a public relations system that dis managed by a specialized team capable of demonstrating the company’s objectives.
–Media Relations:
It builds relationships with journalists and the media to secure positive press coverage and news stories to maintain the good reputation of companies
-Press Statements
Issue press statements to announce company news or launch products or events
-Crisis Management:
Dealing with negative publicity , managing the company’s reputation and ensuring public
confidence in the company and its services.